OEM Partners

What are OEM Partners?

Before we dive into the benefits and options of OEM partners, first we have to define what is OEM. OEM, or original equipment manufacturers, make software that is used as components in another company’s products, which then offers that product to customers.

OEM (original equipment manufacturer) partners are companies whose software offerings can be embedded within proprietary products or applications. OEM partners’ software operates similarly to white label software, though they differ in the level of customization offered.

White labeling software basically entails cosmetic changes which let companies adapt the software to the look and feel of their brand. Software delivered by OEM partners allows companies to make integral changes to the core software itself based on their specific needs. 

OEM partnerships are a cross-industry practice that empowers companies to design and incorporate the software they need without investing in specialized, costly IT experts.

The third-party software that OEM partnerships generate comes with a number of distinct benefits. For example, companies that enter into OEM partnerships can access ongoing customer support. Also, the OEM will take responsibility for any cybersecurity measures the software might entail.

Moreover, companies that choose to acquire software through OEM partnerships receive highly individualized software components that add value to their own products, while minimizing any maintenance issues the software may incur.

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