Cisco Network Associates

What are OEM Partners? Before we dive into the benefits and options of OEM partners , first we have to define what is OEM. OEM, or original equipment manufacturers, make software that is used as components in another company’s products, which then offers that product to customers. OEM (original equipment manufacturer) partners are companies whose software offerings can be embedded within proprietary products or applications. OEM partners’ software operates similarly to white label software, though they differ in the level of customization offered. White labeling software basically entails cosmetic changes which let companies adapt the software to the look and feel of their brand. Software delivered by OEM partners allows companies to make integral changes to the core software itself based on their specific needs.  OEM partnerships are a cross-industry practice that empowers companies to design and incorporate the software they need without investing in specialized, costly IT expert...

What Is an Original Equipment Manufacturer (OEM)? An original equipment manufacturer (OEM) traditionally is defined as a company whose goods are used as components in the products of another company, which then sells the finished item to users. The second firm is referred to as a value-added reseller (VAR) because augmenting or incorporating features or OEM services  add value to the original item. The VAR works closely with the OEM, which often customizes designs based on the VAR company's needs and specifications. Understanding an Original Equipment Manufacturer (OEM) VARs and OEMs work together. OEMs make sub-assembly parts to sell to VARs. Although some OEMs do make complete items for a VAR to market, they usually don't play much of a direct role in determining the finished product. A common example might be the relationship between an OEM of individual electronic components and a company such as Sony or Samsung that assembles those parts in making their HDTVs. Or a maker o...